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Case study · Live since Jun 2026

Elsepath

A private travel map that records every country you have been to with one photo and a short note, and turns that record into visible progress across the world.

Travel · World Map · Countries · Gamification · Web App

Visit Elsepath
Elsepath landing page showing a world map with visited countries, two trip memory cards, and progress statistics
Landing page with the sample map, memory cards, and continent progress.

The challenge

Travel memories are commonly scattered across photo libraries, map pins, and note apps, while travel social networks push itineraries, check-ins, and feeds. Elsepath explores a quieter alternative: click a country, keep the one photo worth keeping and a line about why, and watch the map fill in.

What was built

  • Use an interactive world map as the primary way to browse and update travel history, with each continent in its own colour.
  • Keep each country entry intentionally concise: a visited date, one image, and a note of up to 200 characters.
  • Cover all 193 UN member states, including the ones too small to render on the map, so progress percentages are honest.
  • Add light gamification: continent progress, achievements, an explorer score, and a plate hunt for collecting regional licence-plate codes.

Product decisions

  • Make the world map the central product interaction.
  • Keep entries private by default with no public profile, sharing feature, analytics, or tracking.
  • Let users delete a single memory or everything in two clicks, including uploaded images.
  • Limit the information model to details that support a quick memory of each trip.

Delivered functionality

  • Interactive country map with per-continent colouring
  • Visited-country tracking across all 193 UN member states
  • One trip image and a short note per country
  • Continent progress, achievements, and explorer score
  • Plate hunt for collecting regional plate codes by country
  • Account and data deletion, installable PWA

Result

  • A shipped and publicly accessible travel application with a redesigned landing page.
  • A single visual place for maintaining a private record of visited countries.

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